Customers’ Satisfaction on the Quality of E-Commerce
نویسندگان
چکیده
منابع مشابه
A comparison of quality satisfaction between transactional and relational customers in e-commerce
Purpose – The purpose of this paper is to examine quality satisfaction between transactional and relational customers in e-commerce, and it also explores the moderating effect of perceived control and perceived enjoyment on quality satisfaction. Design/methodology/approach – Multivariate analysis of variance and two-way ANOVA were conducted to test the study hypotheses. The samples include 470 ...
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ژورنال
عنوان ژورنال: ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL
سال: 2019
ISSN: 2462-1838,2462-1455
DOI: 10.24191/abrij.v5i3.9965